Our Criteria & Thesis

Our Criteria & Thesis

Criteria āœ…

We like private companies and projects with consistent pretax earnings from $500 per year and upward, along with the following characteristics: šŸŒƒ Stable and Growing Customer Base (small is ok!). šŸ’ Focused on providing long term, lasting value for their customer base. šŸ–ļø Bootstrapped, Venture Backed or Family/Legacy Business Owners looking to retire or do something else. šŸ’Ŗ Strong Sales and Marketing Processes. šŸ„µ Weak Operational and Financial Processes. šŸ“Š High Potential for Automation.

Thesis šŸ’ø

We love things that others don't want. ā™„ļø While most people are chasing the next shiny thing, we prefer things that are comfortable, simple, but provide excellent value and have high potential for automation & streamlining. Simply put, we seek out meaningful value across multiple industries. Currently, we are focused on two specific types of business and projects: šŸ¦¾ New School: Digital Information (i.e. courses/ebooks), Content (blogs, newsletters, etc), Services (i.e. productized services), e-commerce (i.e. drop-shipping/Shopify stores) and SaaS Products (i.e. code and no-code) šŸ—ļø Old School: Businesses owned by owners that want to retire (i.e. a 40 year old aviation business), physical products & manufacturing (i.e. a aircraft producer), and services (i.e FBO at an airport). We also hate the bullshit, dishonesty and throughout the private equity industry. Thus, we aim to hold businesses & projects as long as we can, and grow them in a slow, steady and sustainable manner, while automating them as much as we can. Long term, automated cashflow is king in our eyes. We are not interested in MLM, Scam, Pyramid scheme businesses. Please don't send us these deals.

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